What happens when two of Sweden’s most iconic football stars swap grass for green felt?
When the competitive spirit that once electrified stadiums is channeled into cards, strategy, and the ultimate showdown of skill and nerve?
This January at ICE Barcelona 2026, Cubeia is answering that question with one of the most exciting experiences we’ve ever created — a VIP poker tournament featuring Henrik “Henke” Larsson and Johan Mjällby, hosted in partnership with QTech Games.
Welcome to “Outsmart the Legends.”
Welcome to a story that begins on the pitch… and ends at the poker table.
Where Football Meets Poker: A Collision of Legends and Logic
Henrik Larsson and Johan Mjällby built careers defined by precision, pressure, and performance at the highest possible level. Whether scoring decisive goals or commanding defensive lines, they earned reputations as two of Sweden’s most respected athletes.
But poker?
Poker is a different kind of battlefield.
Here, the crowd is silent.
The pace is slower.
The pressure doesn’t hit in 90 minutes — it hits every hand.
And in January, these two icons will bring their competitive instincts into an entirely new arena: the Cubeia VIP poker table.
A VIP Experience Unlike Anything at ICE
Trade shows are known for noise, lights, and energy. But for one moment at Stand 2R10, Cubeia is rewriting that script.
Visitors will step into an experience that blends:
- High-stakes entertainment
- Athletic legends in a new role
- Live tournament action
- And a premium Scandinavian-inspired environment that feels worlds away from the surrounding chaos of the exhibition floor
Only a select few will earn a seat at the table — through our pre-show raffle that pits curiosity against courage with one simple challenge:
“Think you can outsmart a football legend?”
For the winners, the reward is more than a poker seat.
It’s a story they’ll be telling for years.
A Stand Designed for Calm, Comfort, and Competition
To bring this experience to life, Cubeia has created one of its most thoughtfully designed booths yet.
While ICE pulses with activity, our stand offers:
- Soft, warm tones
- A relaxed lounge atmosphere
- Space to talk, unwind, and connect
- A touch of Swedish hospitality woven into every detail
It’s a place where game operators can sit down, have a real conversation, and explore Cubeia’s portfolio in an environment that feels authentic, premium, and human.
And at the heart of it all — the poker table, ready for its moment.
Why Poker? Why Legends? Why Now?
Poker isn’t just a game of cards — it’s a game of psychology, decision-making, and presence.
It mirrors the same qualities that define online gaming:
competitiveness, strategy, entertainment, and human connection.
By bringing Larsson and Mjällby into the experience, Cubeia bridges the worlds of sport and gaming — creating a unique activation that honors both.
ICE Barcelona is about innovation. About moments. About making an impression before the first handshake is even made.
“Outsmart the Legends” is our moment.
See It Live at ICE Barcelona 2026
Whether you’re here for the technology, the people, or the pure entertainment of watching two football giants bluff their way through a poker tournament — Cubeia is ready to welcome you.
📍 Stand 2R10
🎟 Raffle: 13:45
🃏 Tournament: 14:00 (20/1–26)
Come for the drinks.
Stay for the competition.
Leave with a story.
From the pitch to the poker table — see you in Barcelona.