Inside iGaming: Caroline Björkman on What Operators Actually Need in 2026

What does it take to build a successful iGaming platform in 2026? Caroline Björkman, Head of Sales at Cubeia, recently sat down with Surya Palli on the iGaming Real Talk podcast to answer exactly that. Recorded live at BiS SiGMA World South America in São Paulo, the conversation covered Cubeia’s global expansion strategy, why crypto casino software is at the heart of the business, and which markets are next on the radar.

Caroline joined Cubeia in early 2025, bringing a background in lead generation and key partnership management from her time at Symplify. The move made sense: Cubeia’s philosophy of working closely with a focused portfolio of operators mirrors how she approaches sales, build real relationships, understand the operator’s business, and deliver something that actually moves the needle.

What she found at Cubeia was a platform built for speed. The Cubeia Nano platform has enabled operators like Legendz.io to go live in under 12 weeks, a benchmark that’s hard to match in an industry where time-to-market is a direct commercial advantage.

The conversations at events like BiS SiGMA World South America, where this podcast was recorded, keep returning to the same themes: operators want control, scalability, and the ability to deliver a differentiated product without building everything from scratch.

For Caroline, the goal at events like BiS is straightforward: “We’re doing what we can to do our brand awareness and to make relationships and to make business.” It’s a refreshingly direct take in an industry that can sometimes overcomplicate its own sales motions, and it reflects how Cubeia approaches B2B partnerships in general.

Cubeia’s answer to that is a modular stack. Operators can deploy a full turnkey casino solution, integrate Cubeia’s poker network for shared liquidity, or add Originals Studio content to build a game library that stands out. The flexibility is the point.

“Our commitment to delivering seamless, branded game integrations and a packed roadmap is what drew me to Cubeia.” — Caroline Björkman, Head of Sales

Another thread in the iGaming conversation in 2026 is crypto gaming sustainability. What started as a speculative niche has matured into a core segment, and operators in this space have increasingly sophisticated needs.

Caroline was direct on where Cubeia’s product focus sits: “We are focusing on crypto casinos mostly.” That’s not hedging, it’s a deliberate strategic choice that shapes everything from product development to which operator conversations Cubeia prioritises.

Cubeia’s crypto casino software is built around provably fair mechanics, giving players cryptographically verifiable proof of game fairness. It’s the kind of transparency that crypto-native players expect, and increasingly, what regulators are looking for too. Provably Fair Blackjack, launched earlier in 2026, is the latest addition to that portfolio.

Cubeia won Best Emerging Platform Provider 2026 at the SiGMA Asia Awards in Manila, recognition that the product is being noticed in markets far beyond Stockholm. With Vera & John International live on Originals Studio content, and a growing pipeline of operators across Europe, Asia, and now Africa (a market Caroline flagged as “getting bigger and bigger”), the roadmap is full.

That global reach is intentional, and it’s only getting wider. Want to hear the full conversation? Watch the episode on iGaming Real Talk. And if you’re an operator looking to build something great, let’s talk.

Caroline Björkman is Head of Sales at Cubeia, based in Stockholm. She joined in March 2025 and leads Cubeia’s B2B sales strategy across Europe, Asia, and Africa. Prior to Cubeia, she held senior commercial roles at Symplify.